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What are paid advertorials?
Paid advertorials are articles written by public relations professionals that have just one goal in mind - to get you to buy a home. I'm sure you've seen them all over Newspaper Ads, Billboards and Internet Ads. They usually start off with phrases like "Imagine yourself living in splendor...." or "Enjoy the luxory of Californian-Style living at an affordable price....." These advertisements are not necessarily bad, but can be very misleading.