Marketing

Creation of a demand for a company's products, its dis­tribution, and services for customers who purchase that product. Actuarial research and development, underwriting efficiency, and claim payment promptness is of little value if no one is willing to pur­chase insurance products. Agency and marketing departments are the focus of all sales activity within an insurance company, and touch every aspect of a company by generating premium income for securities, real estate, and mortgage investments;  sales for review by the underwriting department and their issuance by policyholder services;  need for data storage and retrieval by the company's data processing center;  legal analysis and decisions by the law department; and need for corporate planning.

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