About Ana Swanson Broker Associate
With more than 23 years working residential sales and along builders, Ana's well-rounded and expansive real estate knowledge will help you make the best decisions for your specific needs. Her tenacious spirit, strong negotiation skills and a service obsessed attitude all form to create an exemplary approach to real estate. During the home buying or selling process, she became an advocate for my clients, educating them and guiding them through their entire transaction. Perhaps most refreshingly, she takes a hands-on approach and is a professional whom you can trust to live up to my word. With a specialization in luxury real estate in the Austin, Texas area, she focuses on residential representation of home buyers, home sellers, builders and developers for single family homes and urban in-fill properties. The majority of her business stems from long lasting relationships resulting in repeat transactions with both buyer and seller clients.
Born in Guatemala and educated at the American School in Guatemala, Ana Holley moved to Houston, Texas in 1980. She became a Realtor in 1993, and advanced rapidly to Top Producer status and Multimillion Dollar Producer within two years of being licensed. She closed over $14 million in 2012 and over $11 million by October 2013.
Her additional career designations include Accredited Luxury Home Specialist, Accredited Buyer Representative, Broker, Certified Luxury Home Marketing Specialist, Certified Home Marketing Specialist, Executive Club, Hall of Fame, Master Sales Society, Platinum club and 100% Club.
Fluent in Spanish, she brings her multi-cultural and bilingual skills to every real estate transaction. Because of her honesty, integrity and willingness to work for the common good she is a trusted advisor always making her clients' number one goal her number one goal. "I'm passionate about my profession" she explains. "Real Estate is a demanding, full time job and I'm totally committed to my clients."
Ana specializes in selling homes in Austin's finest neighborhoods. Acclaimed for her marketing and negotiation skills she specializes in selling real estate in Austin's elite neighborhoods including Austin's Historic Districts, Balcones, Barton Creek, Westlake, Westlake Hills, Rollingwood, Zilker, Down Town Austin, Hyde Park, Pemberton Heights, Old Enfield, Tarrytown, Lake Austin & Lake Travis. She specializes in selling luxury real estate in Central, South and Northwest Austin.
Ana continually stays in contact with portfolio lenders and is knowledgeable about the jumbo loan market. Did you know that the jumbo loan interest rate can be lower than a conventional loan? Ana is an expert in helping you find to best loan product to fit your financial goals. She looks out for your best interest always looking out for the common good.
"Success can be measured in many ways, and I am most proud of how many past clients return to me time and time again and how frequently they recommend Ana Luxury Homes LLC. to others." Most of her business is built from past clients and client referrals. Her vast knowledge and recourses make her a valuable person to know and her clients know they can call her anytime for variety of referrals such as private bankers, doctors, schools, house cleaning services, nanny's, builders, architects, financial advisors, lawyers, city representatives, Home owner associations board members, moving check lists, plumbers, electricians, property tax accountants, landscapers, interior designers, inspectors, in home care providers, accountants and more.
She knows the building and zoning guide for the cities in Austin Texas making her the prime realtor to hire if you are looking to build a luxury home. She understands the McMansion Ordinance for new construction or developing. Prior to purchasing lots please consult with a real estate agent. You may purchase a lot in Tarrytown or Pemberton and find out you cannot build the home you want to build. For Example I'm well versed with the McMansion ordinance in Austin texas. The McMansion ordinance is a Residential Design Ordinance of 2006 (revised 2008) which controls certain aspects of the design and construction of homes in Austin's central neighborhoods. The main objective of the McM Ordinance was to limit overall structure size on a residential lot. Prior to the Ordinance, a structures overall size was limited by the 45% impervious cover rule. This determined how large a footprint a house could have when combined with driveways, decks and other non-permeable surfaces. The McM Ordinance introduced FAR - floor to area ratio - to residential permits - at a factor of 40%. This means that for every square foot of land, an owner can build 0.4 square feet of gross floor area - GFA. For example, if the lot is 6,500 sq. ft., the maximum gross floor area would be about 2600 sq ft.
When asked about her strengths, Ana describes them as "anticipating and assessing a buyer's needs and providing professional service with great attention to detail." She adds, "I excel at networking and marketing, and I never quit until a property is sold!" A top negotiator who is always current on the local market trends and conditions, as well as the mortgage industry, Ana thrives in bringing buyers and sellers results, which has provided her with a huge client-referral base. Her keen market knowledge and innovative marketing strategies as well as her advertising skills has helped make her one of the top agents. She is one of Texas's premier residential real estate professionals with a well deserved reputation for hard work, organization, professional service and persistence.
Ana was elected to attend the III National Real Estate REMAX convention in Spain (a designation only bilingual top producers were considered for) to represent North American Realtors in 1998. Additionally she developed and taught a Spanish Marketing/Real Estate sales plan for REMAX international.
Ana Holley partnered with John Swanson in March of 2012 to form Ana Luxury Homes. They were married in March 2013 and built Austin's most dynamic, creative, and energetic Luxury Real Estate Team. Through their affiliation with Keller Williams Luxury International Ana and John are able to serve the needs of their clients throughout the greater Austin market place.
Ana is very active as a mother of three children and three step children. Her interests include skiing, hiking, running, theater and her church. A community advocate, she is active with local charities and helps the underprivileged purchase homes.
John brings his 24 years as a homebuilding Sales Trainer, Sales Manager, Senior Executive, and Company President to the partnership insuring all of Ana Luxury Homes clients are afforded unsurpassed knowledge with regard to current building practices and residential quality standards. His strong negotiating, finance, and problem solving skills facilitate many sales to occur when others thought there was little chance for success. Specializing in commercial sales, land development and working along builders he just recently partnered with Hopper Communities and is responsible for the oversight of all land acquisitions, entitlements and developments in Texas. Hopper Communities builds quality successful residential communities throughout Texas and the Carolinas.
Launched a brand new Custom builder into the Tarrytown Luxury market in early 2013. Pre-sold all 12 Milestone Custom Homes by October 2013
Sold the most new construction Custom Homes in Tarrytown for 2013
Created Ana Luxury Homes LLC. in 2013 closing over 12 million in volume by October 2013
Closed over 14 million in 2012
Developed a dynamic marketing plan that closed 100% of listing acquired
Acquired appointments and subsequently closed 95% of non-represented open house buyer traffic
Attained Luxury Home Sales Specialist designation
Obtained Accredited Buyer Representative
Completed Marketing I, II and III courses and implemented plans into action
John Daugherty Top Producer for 2009 (advanced and ranked to number 13 in the company)
Instituted a referral system allowing me to close all referrals since 2007
Established a client centered marketing base by maximizing my sphere of influence to generate
monthly referrals including 70% of my business is past client referrals
Closed 99% of walk in prospective clients
Extracted appointments with 95% incoming calls on listings
Converted 95% of phone inquiries into appointments
Closed marketable listings at an average of 55 days in the last 3 years
Created a website that generates on average 4 leads per week
Was elected to attend the III National REMAX convention in Spain representing the North American Realtor in '98 (Only the top bilingual top producers where considered)
Advanced rapidly to top producer and multi-million dollar producer my first year with McNaughton Moncrief realtors within 2 years of being licensed
Built a successful Ana Luxury Homes LLC. team and trained buyers agents and listing agents
Developed and taught a Spanish marketing sales plan for REMAX International at the 1998 Spain Convention
Taught Spanish at Wharton Junior College
Trained working partner and built a cohesive successful team where we earned the Hall of Fame award
Mentored and trained new sales associates influencing them to be top producers
2011-2013 Keller Williams Realty, Austin Portfolio Real Estate 1611 W. 5th St. Suite 100 Austin, TX 78703
2007-2011 John Daugherty Realtors 520 Post Oak Blvd.Ste 600 Houston, TX77027
1996-2007 Remax Heritage 4675 Sweetwater Blvd. Sugar Land, TX 77479
1990-1996 Various Real Estate Companies
1992 Wharton Jr. College
Awards: Hall of Fame, Multi-Million Dollar Producer, 100% Club, Executive Club, Platinum Club, Top Producer, Bronze Medal Winner
Designations: Accredited Buyer's Representative, Accredited Home Luxury Specialist, Broker, Certified Home Marketing Specialist, Certified Luxury Home Marketing Specialist, Master Sales Society
Related Educational Coursework: Texas Agency Course, Real Estate Contracts, Real Estate Law, Marketing I, II and III, 3 T's (Tools, trends and technology) to success in Today's Market place, Graduate of Floyd Wickman Sales Program, Dale Carnegie, The Marketing Directors Inc. and Certified Luxury Home Marketing Specialist.