Clients can play a major role in the success or failure of any business. For real estate agents, especially those working outside of a large brokerage firm, word-of-mouth referrals from clients are sometimes the sole form of advertisement for business. To build a strong brand and business, however, agents need to display the real estate agent reviews generated by clients on their website. Fellow client reviews are often seen as more credible and trustworthy to clients rather than judging based on their potential realtor’s supposed competency. For any realtor’s sake, it is best to request and publish client reviews to retain future clients.
Here’s some tips to building your client reviews:
Keep in contact with clients: When a home is sold and the deal is complete, make sure to continue to nurture client relationships. Since clients act as a great source of information for their realtors, it is important to always stay connected. Realtors should make it a habit to continually keep in contact with old clients by sending e-mails to remind them of the company. This way, clients will always remember the service that was provided to them. Within these e-mails should be e-mails requesting for the client to also write reviews concerning how they felt their realtor’s service helped them to buy or sell their home.
Use a third-party website for reviews: Using a third-party website for reviews such as Google My Business lets clients know that the posted reviews are trustworthy. In this case, realtors will not be able to alter any information that clients submit to the third-party website. This allows for any biases to be eliminated in order to for competent client reviews. When potential clients see the truth about service, they will be more inclined to book that realtor or service.
Dedicate a website page to reviews: When a client initially reviews a website, they also simultaneously look for proof that they will get the service that their realtor is claiming to provide. Publish reviews on a page dedicated solely to reviews for clients who want to get an idea of the service they will be receiving.