About Caroline York
Caroline York Real Estate Company's foundation is supported by a sound respect for ethics and a fundamental understanding of consumer relations.
There are many activities involved in the business of real estate. Safety being one I often address. We are selling your home, the place where you feel safe and secure and trust that your family will remain that way while you are making this life transition. Inviting strangers into your home should not be taken lightly.
Preparing your home to sell is a normal part of the selling process but preparing it to sell for premium dollar is a discussion that I have with every client. It is often a great surprise to find out how little it costs to make minor repairs that reap great profits. It is my job to put as much cash into your pocket as possible.
Finding the buyer is the goal and today that process begins with the internet. 95+% of buyers begin their search on the internet. It is my job to give your property the broadest visibility on the internet that is available to us. I also publish your property in the local newspaper, weeklies, real estate publications and when appropriate in larger metro area publications.
It is also my responsibility when necessary to bring in other professionals to assist me in the marketing of your property. I hire the finest real estate photographer to assure that every photo makes your property shine. When requested I refer one of three appraisers, two real estate attorneys, one estate planner, Movers, contractors, hardwood refinishers, carpet layers, and so many more professionals ready to assist my clients. If there are outdated kitchens and baths it is good to have realistic quotes on hand to prevent buyers from fearing the unknown. With estates I work with professionals who will work directly with the family to minimize stress and expense. My support system is your support system.
Downtown St Petersburg is my home; and, St Petersburg real estate is my business.