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Last updated: September 14, 2023 • Lifestyle

Discover Viva Magenta: Pantone’s Trendy Color of the year 2023

In December, Pantone revealed its Color of the Year for 2023: Viva Magenta. The shade is described as a crimson-red tone that combines warm and cool tones. Each year, Pantone chooses a color that reflects the culture of the moment. According to the company, Viva Magenta is a “hybrid” shade representing our physical and digital existence. With this news, we couldn’t be more excited to show you how you can integrate the Viva Magenta color of 2023 into your fashion style, home decoration, and even makeup!


Who decides The Color of the Year?

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Every year, the Pantone Color Institute’s global team of color experts searches the globe for new color influences to make the selection. The choices for the Pantone Color of the Year can be influenced by anything and everything that is going on in our culture at the time. Aspirational travel destinations, unique lifestyles, playstyles, enjoyable escapes, fashion, all areas of design, the entertainment industry and films in production, traveling art collections and new artists, and socioeconomic conditions are all examples of this. New technologies, materials, textures, and effects that affect color, social media platforms, and even upcoming sporting events that attract worldwide attention may also have an impact. Each source has a different amount of weight each year. For instance, technology would have played a minor role fifteen years ago. That is no longer the case today.

What does Color of the Year represent?

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There is more to the Pantone Color of the Year than just one design industry or region. It is a color that can be used in any design. A color trend for 2023 that reflects what people are looking for and a color that can hope to satisfy their needs. A color that consumers can use to express their mood and attitude, a color that will be remembered worldwide. That is the distinction between a lifestyle trend and a more brief fad. The Pantone Color of the Year reflects a current fashion. It’s about what’s going on at the macro level in the zeitgeist. It will not be a singular trend that can only be found in Asia or the United States. It is worldwide.

The Pantone Color of the Year award does not consider the color’s future or previous significance. It concerns what we anticipate for the upcoming year. The majority of the time, a color’s popularity is a sign of our time. The color accurately reflects the global culture of that particular moment. The decision-making is also influenced in large part by the emotional impact of color. There are legitimate reasons a color family or individual color emerges when it does because color and context are so intertwined.

An unexpected color for an extraordinary era

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Viva Magenta, Pantone’s color of the year, exudes vitality. It is a natural shade from the red family and conveys a new signal of strength. A vibrant color whose exuberance encourages a joyful and optimistic celebration. Viva Magenta is brave and fearless, creating a new narrative. The Color of the Year for 2023 is potent and empowering. It is a vibrant red that exudes pure joy and encourages unrestrained experimentation and self-expression. It is an electrifying shade that expands into a bold statement. With the same enthusiasm for life and rebellious spirit, Pantone’s Viva Magenta welcomes everyone. It is a color that fits everyone. It is witty and bold.

Viva Magenta is a hybrid color that comfortably straddles the physical and virtual in our multidimensional world. Its nuanced crimson-red tone presents a balance between warm and cool. A carmine red that does not boldly dominate, and its approach is assertive but not aggressive. Pantone’s Viva Magenta is a dynamic red color that can inspire designers to create a more optimistic future.

The story behind Viva Magenta

collage new 2023 trending pantone

Pantone observed a growing appreciation and awareness of nature. This is reflected in a plethora of lifestyle trends throughout the selection process for the Color of the Year for 2023. We are adding more living things to our homes, like plants, flowers, living walls, and places where we can relax outside. After putting travel, sports, and outdoor activities on hold during the pandemic, we’re getting back into them now. As a result of the public health crises, we try to use and consume safe, life-sustaining ingredients to protect our bodies. The robust nature of natural forces is reflected in each of these lifestyle trends.

Viva Magenta’s red tone connects us to primordial matter and a signal of strength from the origins. The organic ingredients of Viva Magenta come from the cochineal beetle. Carmine dye, one of the most valuable, vital, and brightest natural dyes, is produced by this insect. The color of the year 2023 combines the open, rich horizons of the digital world with the richness, warmth, and strength of natural materials. A shade of red that broadens our perspective on authenticity is the outcome.

2023’s color of the year psychology

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Reds are life-affirming colors of power. Viva Magenta is a bright, crimson red that combines a sense of fun with boldness. This dynamic combination exudes rebellion without sacrificing softness. It exemplifies a fierce grace that motivates us to show up with confidence and humanity. The digital space has accelerated globalization, so our connections are more vital than ever. Although we will never fully comprehend what lies beneath the surface of the people we meet, we can constantly improve our empathy. The color of 2023 reflects the desire to meet others with compassion while taking on new challenges and experimenting with the unconventional. Viva Magenta’s capacity to please the collective need for strength sets it apart from Last Year’s color combining nature and technology. We need to heal after three years of a pandemic, a war, an unstable economy, social unrest, broken supply chains, and growing climate change. We still need to find the drive to keep going. We are enveloped in power and grace in this setting, and the verve we have yearned for propels us out into the world.

How to incorporate Viva Magenta into your wardrobe

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Viva Magenta is a symbol of bravery and bravery without fear, boldness and fun, and the balance of power and grace that keeps us strong and motivated. Because it is inspired by nature and comes at a very appropriate time as the world pushes for more action on climate change and sustainability, this vibrant color is ideal, like the rest of the family of red shades that celebrate life. Viva Magenta is a very adaptable color that looks good on people of all ages and genders in fashion. It strikes a balance between warmth and coolness, making it suitable for all skin tones. It adds a fun element to any outfit. Check the following tips on incorporating this beautiful and vibrant color into your wardrobe.

Wear it with pink

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Do you want to give a monochromatic ensemble a try that will be quiet and balanced? Try layering shades from the same color family with Pantone’s color of the year instead of wearing magenta on magenta. For a casual look, wear magenta shirts and blouses with pink skirts or pants or the other way around. You can also wear a magenta coat over a pink dress for something more delicate.

Add neutral colors

The most straightforward style tip for anyone who favors modest looks and softer color palettes is to pair Viva Magenta with neutrals. This is ideal if you want your Viva Magenta bags, accessories, or shoes to be the focal point of your ensemble. It also makes the Viva Magenta pieces in your day’s clothing pop out more.

Viva Magenta & vibrant colors

Viva Magenta is a color for the daring and adventurous, so pair it with other vivid shades! Mix and combine magenta with vibrant complimentary colors like turquoise or yellow for an eye-catching flash of color. You may also go for a gentler color palette with tones like lilac if you want a little mellowed-down look.

Wear simple accessories

Because the Viva Magenta color may be eye-catching, use simpler and less flashy jewelry to match your style. Swap off your bling and gemstones for beautiful silver and gold jewelry.

Decorate with Pantone’s color of the year

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Consider what colors you will use with Viva Magenta, whether you renovate your house or refresh it. Magenta is a vibrant jewel tone that may be used with other jewel tones, make a statement in an all-neutral setting, or provide color to a gloomy one. Viva Magenta can easily be included in many homes, from the most antique to the most minimalist. The point is just how to combine it to look harmonious, and here are the most remarkable methods to do it.


meeting area dining room

The most audacious and adventurous concept is to rock magenta walls or a ceiling. If you’re ready to delve into color, go for all magenta walls, but if you’re not, stick to just one accent wall with magenta paint. Molding and wallpaper are other acceptable ways to incorporate the trendy hue into the design. Consider your color scheme before making significant alterations to your home, and only then cover a wall with magenta paint or other ways. The other goods and pieces surrounding them should also have similar tones.


viva magenta color bedroom

Don’t want to make any significant modifications to your living space? Not sure if this hue will stand out? Then choose some magenta furniture to brighten up the area; it doesn’t take much effort or money to apply – you can simply refurbish an old sofa with magenta fabric, and that’s it. Sofas, chairs, and cupboards are the most common magenta furniture products. A magenta couch will create a powerful color statement in your living room. A magenta chair will contribute color but more delicately because it isn’t as large as a sofa. Magenta cabinets may be utilized in the kitchen or home office, for example, bringing many colors and creating an environment.

Use Viva Magenta on your makeup routine

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Viva Magenta is a darker shade that falls between red and pink and inspires you to be a little more adventurous. This shade has been around for a long time in terms of beauty. Viva Magenta and makeup go hand in hand, whether we’re talking about risque lipsticks, metallic eyeshadows, or blushes. It all boils down to being electrifying and possessing a spirit that defies convention. So check the next tips on taking advantage of this bold color when incorporating it into your makeup routine this year.

Viva Magenta eyeshadow

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When it comes to eyeshadow, most of us avoid magenta because we worry that it might be too strong for us. On the other hand, Viva Magenta looks excellent with all eye colors and would be stunning on Indian or even warmer skin tones. A fantastic graphic eyeshadow or a great monochromatic makeup look can be achieved with this color.

What about Viva Magenta lashes?

Colorful eyelashes are slowly making their way into our cosmetic regimen, and we love it. Colorful eyelashes are an exciting approach to making the eye seem more noticeable. When it comes to colored mascaras, what better color than Viva Magenta? Keep the rest of your eye makeup simple with delicate sparkles or neutral tones to let these dramatic eyelashes take center stage.

Magenta eyeliner

Eyeliner patterns and colors are being explored by a growing number of makeup fans. Powerful colors like Viva Magenta will make your eyes pop. Take advantage of your creative side by experimenting with quirky designs that give your makeup look a vibrant touch instead of the usual sleek eyeliner.

Pantone’s color of the year in blushes

While purple blush leads the way for brighter colors to take center stage for blushes, there’s no doubt that a magenta-toned blush can do the job just as well. For those times when you want your blush to be the talk of the town, Viva Magenta is a versatile shade that accentuates every skin tone. Blush draping might be a fantastic way to show off this bold color.

Magenta lipstick

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Everyone appreciates a darker and bold lip occasionally. Anyway, keeping things simple is boring. Viva Magenta lips are the best party accessory, particularly when paired with glittering gloss. If stronger colors frighten you, use them with little makeup so that your daring lips are the focus of all attention.


Pantone’s color of the year selections affect product creation and buying behavior across various industries, notably fashion, industrial design, and product packaging. We believe that Viva Magenta is a bold, flattering shade that will make everything pop. This beautiful, intense color brings a unique vibe whether you wear it, design your house with it or use it in your makeup. Due to its unique meaning, particular colors like Viva Magenta will connect people and society more, giving them a unique voice and a holistic understanding of everyone and all the communities that want to be noticed.

We would love to hear your opinion on this magnificent shade that topped Pantone’s color of the year in 2023. We want to know if you would use the shade of Viva Magenta in your daily life or if it’s too bold for your taste. Leave a comment down below.


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