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75 Industrial Dr , Mount Juliet - TN 37122

About Dawn Wood, MBA, Broker

In March 2006 Phillip Cantrell launched Benchmark Realty LLC with his wife Amanda as his business partner in the front room of a house in downtown Franklin TN. Primarily established to service high-end new construction in the Williamson County area, the company followed a traditional broker model offering for the agents and quickly grew to become a 13 agent firm. Then came the economic downturn in early 2007, accompanied by the decline and eventual closure of almost all of the firm’s builder clients. That was immediately followed in the fall of 2007 with the news that the firm’s largest client had decided to start an in-house real estate division, enticing several of the firm’s agents to make that move. Almost immediately, the firm shrank to just 5 agents with a resultant loss in sales volume and causing the firm to face bleak prospects.

Not one to accept defeat, Phillip embarked on a thorough research effort to determine what was THE most successful business model employed in the major markets of the Eastern United States, which was not being done in the Greater Nashville area. Based on that extensive research, a new business plan was formulated in December 2007 and January of 2008. Benchmark reorganized and relaunched in February 2008 under a revolutionary brokerage model. Combined with an aggressive recruiting campaign, the company has seen rapid growth since then, consistently adding 9-12 new agents to the roster each month. In fact, the firm has seen a doubling in all major indicators for each year of the past 3 years. Those indicators are gross sales volume, gross commission income, profitability, transaction count and agent count. This cumulative success has pushed Benchmark into the ranks of the top five real estate firms in the Greater Nashville area and perhaps into the top 10 in the entire state of Tennessee.

Dawn Wood, MBA, Broker

Benchmark Realty LLC

Dawn Wood, MBA, Broker


 
 

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Fair Housing and Equal Opportunity (FHEO)
REALTOR®
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Agent Advice

The Do’s And Don’ts Of The Real Estate Code Of Ethics

The Do’s And Don’ts Of The Real Estate Code Of Ethics

In the real estate business, it’s no secret that flexible morals have had a presence in the field since the very beginning. Whether it’s real estate agents that conceal vital information to make the deal go through or real estate developers cutting corners on multi-million dollar housing projects, this business has a reputation for being less-than-reputable. ...

Agent Advice

How A Good Bio Can Kickstart Your Real Estate Career

How A Good Bio Can Kickstart Your Real Estate Career

As a real estate agent, it’s no secret that marketing is the key to good sales numbers. You’re not just selling real estate; you’re selling yourself. How you are perceived as a professional is the most important, most crucial and most notable aspect of your job. Regardless which region you live in, what type of real estate you sell or what you do in ...

Homebuyer Tips

Real Estate Niche: Green Homes

Real Estate Niche: Green Homes

Life in the 21st century is coming with some very welcome changes. Nowadays, it’s becoming more approachable to have a lifestyle that allows you to live more harmoniously with your environment. We're heading towards a much broader path towards sustainability. People are looking into what a sustainable lifestyle would ask of them, and what changes they would have ...

How Your Appearance Affects Your Sales

How Your Appearance Affects Your Sales

As a real estate professional, you’ve probably heard one person or another talk about “dressing for success” while they show you their new watch or tailored suit. This expression is used broadly in a lot of different ways, but in the world of real estate it actually holds a lot more meaning than you might imagine. A crucial aspect of working as a ...

Home Seller Tips

Restoring A Repossessed Home: Dealing With Damage

Restoring A Repossessed Home: Dealing With Damage

For a person who’s got an enterprising spirit, the world is full of money-making opportunities. From investment to entrepreneurship and good old-fashioned hard work, there is almost no set of circumstances that can keep a sharp-witted business man or woman down financially. Everyone gets knocked down from time to time; what’s important is how you go about ...

 

Real Estate Glossary Terms

  • Document Stamp

    Tax imposed by some state and local governments to record into the public record property deeds and mortgages. ...

  • Roof

    External top of a structure such as for an office building or house. ...

  • Non-Conforming Mortgage

    A mortgage that does not meet the purchase requirements of the two federal agencies, Fannie Mae and Freddie Mac, because it is too large or for other reasons, such as poor credit or inadequate documentation. ...

  • Deductible, Aggregate Annual

    Same as term Aggregate Annual Deductible: deductible that applies for the year. For example, a business pays for the first $40,000 of losses incurred during the year and the insurance company pays for all losses above that amount up to the limit of recovery stated in the policy. ...

  • Discontinuance

    Termination of coverage in insurance. ...

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