CENTURY 21 Town & Country

Word Of Mouth: The Best Advertising Tool A Realtor Can Use

As a real estate agent, there are a lot of ways to get your name out there. From business cards to billboards and advertisements on search engines, there’s no shortage of marketing tools that you can and should use to your advantage as a real estate professional. Each of these tools can be useful in its own rite, but there’s one tool that you’re ...

How Much Do Real Estate Agents Spend On Marketing?

If you’re just starting out in the real estate business, you might currently be a bit overwhelmed by everything at your disposal in your new role. There’s so much you need to learn, so many new techniques you can use, and so many new people to meet. The world of real estate is more akin to an ocean than anything else, with all the depth and variety ...

How To Retain Your Real Estate Clients Effectively?

The professional practice of the real estate business as a genuine magician is like being in a relationship. In the beginning, you may be lucky and dazzle your soulmate with your looks and expertise. As a result, you get to close the deal. Then, it’s official: you’re together. But for how long? An excellent suitor and skilled ‘hunter’ can conquer ...

Risks And Rewards Of Selling Your Home Without A Realtor

From the perspective of a home buyer, the position of a real estate agent can seem unjustified in its existence. Why in the world would you pay someone 6% commission on the total sale price of your home, just so that they can set up a couple signs in the yard and do some paperwork? On the face of it, it seems utterly preposterous; why not just sell your home without a ...

The Do’s And Don’ts Of The Real Estate Code Of Ethics

In the real estate business, it’s no secret that flexible morals have had a presence in the field since the very beginning. Whether it’s real estate agents that conceal vital information to make the deal go through or real estate developers cutting corners on multi-million dollar housing projects, this business has a reputation for being less-than-reputable. ...