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About Gerald Holland

I often say I’m not in the business of real estate, but in the business of making dreams come true. That doesn’t mean finding houses for a buyer or getting the highest amount of money for the seller. Not exclusively, at least. It’s much more than that: it’s caring for their needs, understanding their anxieties, predicting potential pitfalls and basically looking for ways to make the uncertain process of buying or selling a house not only easier, but more enjoyable. In the end, my goal as a Real Estate Agent is to facilitate things for my clients turning a lengthy and complex transaction into a pleasing memory.

Sure, my marketing abilities come in handy – especially in this ever-changing world with new digital trends popping up daily – but my main strength is my credibility. I’ve been working hard on this asset ever since I got my license. I’m constantly studying the market because when my client asks me something I have to have the correct response at the tip of my tongue. I have not only a fiduciary responsibility to my client but also a moral one. So, transparency is really important in my book because, to me, Real Estate is not only about properties and money. It’s about people. I never take for granted the fact that people are trusting me not with their house or apartment; but their home. I take that responsibility seriously and put on a (fair) fight for them.
Over time I have earned the respect and recognition of this community that I love so much. Together with my family, that’s my most prized possession. A dream come true. Remember I said I was in the business of making dreams come true? Well, I don’t intend on waking up from this one. So you can count on me to make your dream come true because by doing so I'll be living a dream of my own. Let’s dream together!

Franzen Realtors

Gerald Holland

Gerald Holland


 

Real Estate Glossary Terms

  • Capital Gains Or Losses

    Any gain or loss from selling of capital assets. The gain or loss is the difference between the net selling price and cost basis. The two types of capital gains or losses for tax purposes are long term and short term. Capital gains are net after all costs have been deducted. Capital gains and losses ...

  • Reversionary Interest

    Property interest a person has that is presently possessed by another. Upon the termination of the possession, the property reverts to the grantor. ...

  • Interest Due

    The amount of interest, expressed in dollars, computed by multiplying the loan balance at the end of the preceding period times the annual interest rate divided by the interest accrual period. On a monthly accrual mortgage, interest due is computed by multiplying the loan balance at the end of the p ...

  • Wholesale Lender

    A lender that provides loans through mortgage brokers or correspondents. ...

  • Commutation

    In life insurance, the exchange of a series of installment payments, as the result of an installment settlement, for a lump sum distribution. ...

Real Estate Advice


 

Homebuyer Tips

Dollars And Sense: Invest In Your 401k Or Pay Off Your Home

Dollars And Sense: Invest In Your 401k Or Pay Off Your Home

Job security for many people is an important aspect, but it might be overlooked if you don’t consider the unexpected, which often leads to unemployment. Take, for example, the pandemic that hit us in 2020, that left many people without jobs, especially in the leisure and hospitality industries. Not only that but as many were concerned about keeping Covid-19 out ...

Agent Advice

Between Family And Real Estate: Finding Balance As An Agent

Between Family And Real Estate: Finding Balance As An Agent

It’s hard to understand the struggles and the demands of the real estate industry when you are outside of it. When was the last time you’ve been told that you are so lucky to have such a flexible schedule as a real estate agent? We both know that is an understatement because, in reality, finding balance in life while working as a real estate agent is more ...

Homebuyer Tips

Best Small Towns To Live In, North Carolina Edition

Best Small Towns To Live In, North Carolina Edition

There’s a lot to be said for living in a small town. While they may not have the glitz and glamour of metropolitan megacities, small towns have a lot of perks that may not be immediately apparent but are very attractive none theless. While there’s plenty to be said for living in a big city, (some prefer it) it isn’t for everyone.  If you’re ...

Homebuyer Tips

The Closing Day

The Closing Day

This is it. For the past weeks or months, every day has been at least partially spent thinking of, preparing for or planning this fateful day. You’ve laboured long and hard to make sure it comes without incident, and now all your hard work is finally going to pay off. What is this day, you ask? It’s closing day, baby. Now, there’s still a lot ...

Homebuyer Tips

Buying A Home In Clermont FL

Buying A Home In Clermont FL

So, you’re thinking of making the city of Clermont your new home. We get it; there are a lot of reasons why you might want to live here! With its beautiful weather, long list of attractions, gorgeous surroundings and exceptionally healthy job market, you’d be forgiven for thinking it’s about as close to being heaven on earth as we can get! But this ...

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