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Last updated: August 21, 2023 • Marketing Tips

Features and specifications that make the iPhone 15 a compelling purchase

The smartphone market is constantly evolving and tech enthusiasts are always on the lookout for the latest innovations. With the anticipated release of the iPhone 15, Apple has once again set the bar high. In a world where technology is evolving, we can’t help but ask ourselves, if technology is making us smarter or dumber, and as a realtor you should up your game with the latest real estate technology.

An impressive array of iPhone 15 features make this phone a compelling purchase. This article will explore the standout features and specifications that set iPhone 15 apart from its predecessors and its competition. We will discover what the iPhone 15 quality is and how it stands out from older generations.

iPhone 15 release date

new york customer handling iphone

Since the original iPhone’s launch in 2007, Apple has maintained a tradition of annual iPhone releases. The company unveils its latest devices in September and the tech community awaits this event each year. So, the iPhone 15 launch is no exception. Based on historical patterns, it is likely that the iPhone 15 will be announced in September. It will be followed by pre-orders opening a few days after the unveiling event.

The actual release date for customers to get their hands on the new device is set for the following week after the announcement. It’s essential to keep an eye on the official announcements from Apple for the most accurate release date. With its promising upgrades and the new iPhone 15 features, you will have to get in line to get your hands on this latest Apple product.

iPhone 15 features

ios 17 view on iphone

The upcoming iPhone 15 models are anticipated to introduce several exciting enhancements. Let’s find out what are the iPhone 15 features that will make you want this phone.

  • A17 Bionic chip: Expect the iPhone 15 Pro series to sport Apple’s advanced A17 Bionic chip, crafted using TSMC’s cutting-edge 3nm process. This will lead to better performance and increased efficiency. The standard iPhone 15 and iPhone 15 Plus, on the other hand, will likely come equipped with the A16 Bionic chip.
  • Titanium frame: Following the Apple Watch Ultra’s design, the iPhone 15 Pro models will feature a sturdy titanium frame instead of stainless steel.
  • Ultra-thin bezels: Similar to recent Apple Watch iterations, the iPhone 15 Pro is rumored to boast ultra-thin curved bezels around its display.
  • USB-C port: The iPhone 15 Pro models are expected to embrace a USB-C port with support for USB 3.2 or Thunderbolt 3, providing significantly faster data transfer speeds compared to existing Lightning-based iPhones. Standard iPhone 15 models, however, will likely retain USB 2.0 speeds, similar to Lightning.
  • Wi-Fi 6E: Like the latest Macs and iPad Pro, the iPhone 15 Pro will support Wi-Fi 6E for faster wireless connectivity.
  • Increased RAM: The iPhone 15 Pro models are said to be equipped with 8GB of RAM, a boost from the current 6GB found in standard models. Additional RAM can enhance performance and allow apps to retain more content in the background, preventing reloading when reopened.
  • Customizable Action button: Rumored to feature an Action button like the Apple Watch Ultra, users can potentially assign various system functions, making it a versatile addition to the device.
  • Improved optical zoom: The iPhone 15 Pro Max is expected to offer an impressive 5x-6x optical zoom, courtesy of the periscope telephoto lens, a notable upgrade from the 3x zoom in the iPhone 14 Pro models.
  • Ultra Wideband enhancements: The iPhone 15 series is likely to feature an upgraded Ultra Wideband chip, potentially named U1 chip, for improved integration with Apple’s upcoming Vision Pro headset, along with better location-based functions like AirDrop and Precision Finding.
  • LiDAR Scanner improvements: The iPhone 15 Pro models are expected to include a more power-efficient LiDAR Scanner supplied by Sony, which can enhance 3D depth scanning performance for AR apps and Night mode photos.
  • More repairable design: Building on the iPhone 14 and iPhone 14 Plus, the iPhone 15 Pro is anticipated to offer a more repairable design.
  • eSIM adoption in more countries: In select regions, such as France and possibly others, the iPhone 15 Pro models may support eSIM only, following the removal of the physical SIM card tray from iPhone 14 models in the U.S. last year.

More features could surface in rumors, so keep an eye on the iPhone 15 features updates. Due to its numerous advantages and features that make iPhone 15 stand out in the smartphones market, this is one of the best phones for real estate agents, and it should be in every realtor’s bucket list.

iPhone 15 prices

iphone price check

Looking back at previous iPhone releases, Apple has followed a consistent pricing strategy. The base model usually starts at a certain price point and subsequent models with higher storage capacities or added features come with a premium. It is essential to note that these prices can fluctuate depending on market demands. Apple operates in a competitive market where rival smartphone companies manufacture and launch new devices.

To maintain its market share and competitive edge, Apple may adjust its pricing strategy. They need to appeal to both budget-conscious customers and those seeking cutting-edge features. Apple offers various storage options for its iPhones and this ranges from the base model with the least storage to higher-capacity models. Each storage tier comes with a price increment and the expectations regarding prices for the upcoming iPhone 15 are the following:

  • iPhone 15: The starting price will be $799
  • iPhone 15 Plus: The starting price will be $899
  • iPhone 15 Pro: The starting price will be $1099
  • iPhone 15 Pro Max or Ultra: The starting price will be $1299

iPhone 15 colors

iphone color models

Some of the iPhone 15 features are the unique colors. Apple is renowned for its innovation, elegance, and unwavering dedication to design. The company has employed the psychology of colors to enhance its products’ allure and impact. Each shade chosen in Apple’s visual language is not a mere aesthetic choice. It’s a strategic tool that influences emotions, perceptions, and ultimately, our relationship with their products. Every color has an inspiration behind each shade, so let’s explore the possible colors for the new iPhone 15.

Pacific blue

This color is inspired by the vast expanse of the ocean and its calming presence and this shade evokes feelings of serenity and tranquility. The color conveys a sense of sophistication, complementing the iPhone’s sleek design. Users who opt for Pacific Blue can expect to carry an aura of elegance and poise.


The deep and mysterious Midnight color option adds an air of sophistication and timelessness. Reminiscent of a starlit sky on a moonless night, this shade excuses a captivating charm. Users drawn to Midnight will likely appreciate its understood yet powerful presence because this shade blends into any environment.

Rose gold

Apple’s Rose Gold option has been a fan favorite for several iPhone generations. This shade is elegant and warm with a touch of luxury and refinement and its soft blush tones provide a sense of femininity and grace. This shade is an ideal choice for those who appreciate a more delicate aesthetic.

Product (RED)

Apple’s Product (RED) initiative aims to contribute to the Global Fund to combat HIV/AIDS. The vibrant Product(RED) iPhone 15 not only catches the eye with its bold appearance, but also carries a meaningful purpose. By choosing this option, users are making a statement: They support a critical cause, blending style with philanthropy.


A versatile and classic color choice, brings a timeless elegance to the iPhone 15 series. The neutral hue exudes sophistication while remaining approachable and adaptable. Whether in a professional or casual setting, users can confidently showcase their device with Starlight’s refined allure.


Reflecting Apple’s commitment to environmental sustainability, the Green iPhone 15 embodies a refreshing and eco-conscious choice. Its vibrant shade symbolizes growth, harmony, and vitality. It appeals to all users who prioritize nature-friendly initiatives and appreciate a pop of color in their lives.

Barbie Pink

The iPhone 15 in pink is a bold departure from the traditional color schemes we have seen in previous iterations. With the Barbie movie released this year, it was predictable that a bold pink color would be in the works. This lively and vibrant hue adds a touch of playfulness to the device. It appeals to those who wish to make a statement with their gadgets. Apple understands that personal expression matters, and this shade fulfills this desire.

**Disclaimer: We must mention that these colors are not official yet. These are speculations of how the iPhone 15 will look. Until the official announcement from Apple, nothing is sure.

Is it worth the wait?

If you’re not in a hurry to purchase a new iPhone, it might be worth waiting for the iPhone 15 series, set to be released in September 2023. This upcoming release promises a plethora of exciting new features. Notably, the switch to the universal USB-C port eliminates the need for various cables, streamlining your gear setup. For photography and videography enthusiasts, the iPhone 15 Pro Max model, with its periscope lens, could be a game-changer. Additionally, the use of titanium in both Pro models will likely result in lighter devices, a notable advantage. Also, if you are a vivid gamer, learn what internet speed is needed.

Furthermore, the Pro model’s new 3nm A17 chip is expected to offer remarkable power efficiency, potentially leading to improved battery life. Even the vanilla models could see a significant upgrade with the possible addition of a 48MP sensor, making them substantially better cameras. These reasons make waiting for the iPhone 15 series appealing.

However, if you urgently need a new iPhone or have already come across an excellent iPhone deal, waiting might not be the best option. The iPhone 15 series is anticipated to come with a higher price tag, considering the inclusion of new features. It’s essential to weigh the cost against the benefits of the upgrades. Moreover, while the iPhone 15 series offers improvements, it remains largely an iteration of the familiar design, so revolutionary changes might not be expected in every aspect. Depending on the iPhone 15 features, it’s up to you if you want to wait to purchase it or not.


In conclusion, the iPhone 15 features a remarkable array of specifications with a lot of functionalities that make it a compelling purchase. The iPhone 15 is a game-changer in the mobile industry and the iPhone 15 features an impressive set of specifications that cater to a wide range of user needs. Are you a photographer?

Or someone who appreciates a top quality smartphone experience? When it comes to purchasing a smartphone that ticks all the right boxes, the iPhone 15 stands out from the competition. It’s a combination of powerful performance, outstanding camera capabilities, stunning display, and durable design. This makes it a compelling choice for tech-savvy individuals and casual users alike.

Are you in the market for a smartphone that can keep up with your demands and exceed your expectations? With its innovative features and impressive specifications, the iPhone 15 sets a new standard for what a smartphone can achieve. Its purchase is an investment in both performance and satisfaction.


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