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Last updated: September 14, 2022 • Marketing Tips

Engage a Broader Real Estate Audience with Premium Content!

The American real estate industry has become a more vicious circle than ever before. It’s no secret that everybody is head over heels to expand their clientele. One can buy fewer and fewer homes on the market that are available at sky-high prices. Realtors, in general, are in a pickle. How they should establish a reputation quickly and keep their head above the water pose a conundrum to many. 

Yet, despair not! We have the definitive solution for you! Meet our primetime guests! Indulge in profitable content marketing ideas featuring first-class content tips for real estate agents! You will also get tips on how to decrease real estate marketing expenses.

We’ll start by examining the state of the current housing market to see why people sell and subsequently buy fewer homes. Housing shortage affects your businesses daily, a predicament only well-planned content for real estate marketing can get you out of. First of all, we don’t have to emphasize that a terrific bio can put you on the map, do we? Additionally, you can also score more precious leads with an engaging biography. 


Don’t have time to write? We can help!

Don’t you have enough time on your hands to write engaging content for your clients? Then, will take a load off your shoulders! Professional content writers are available just for you to create genuine and captivating written material tailored to your needs! Do you wish to post informative articles about housing trends in your area? Or are you interested in a presentation on local must-see places? With great & original content, you can grow your existing audience and lure in new social media followers!

Take our advice! People love reading about their neighborhoods. And they adore exploring new areas they wish to move to! Original content results in an instant boost to your brand! And the larger your brand awareness is, the more potential clients will want to work with you. Get in touch with today! Let’s discuss your content strategy!

Back to basics: a summary of the last couple of years

3d illustration of us real estate

To get a thorough grasp of today’s housing market in the United States, we must take you back a couple of years. The Covid-19 pandemic and the ensuing lockdown substantially altered the population’s spending power. Unfortunately, the economy stagnated, many lost their jobs, and countless businesses went bankrupt. How has the industry become so strenuous for many skilled local real estate agents in the last couple of years? 

Contrary to expectations, the real estate market picked up in specific cities. Relocations in the US during this period turned into a national trend. Americans were looking for cheaper housing options and more “Covid-free” living spaces. 

Still, we believed the economy would get a breather in 2021. Vaccines were available to the great public, resulting in the USA lifting the ban for vaccinated foreign investors. Under such circumstances, analysts hoped the international investing power would return to normalcy and that the economy would be back on track. The tangible outcome of these measures is yet to be seen.

Alarmingly few options for the average American homebuyers

businessman holds big and small house

The housing market produced some anomalies. 2020 and the first semester of 2021 meant a revival in sales. However, it came to a screeching halt all of a sudden. Exploding demand went hand-in-hand with a historically low supply of properties in 2021. It was no surprise that housing prices increased spectacularly. Consequently, many Americans found themselves entirely excluded from the housing market. 

The acute housing shortage was a thorn in homebuyers’ side. To remedy the situation, the FED initiated a neighborhood rebirth plan. Nevertheless, real estate predictions for 2022 are moderately optimistic at best.

It’s a challenging world out there for a realtor.

Based on the current economic and housing market trends, we can conclude that real estate agents don’t have too much wiggle room. Most owners sit on their property, buying their time to get a better offer. Again, would-be sellers are well aware that their chances of buying a better condo or a home similar to theirs are nil. Besides, even in a Covid- and restriction-free period, the average American homebuyer purchases real estate every six or seven years. 

Stir your potential investors’ appetite for content!

blog top view hands keys

Don’t misunderstand, though; the tendency to invest never disappeared! Buyers, sellers, and investors are on pause, waiting for the market to pick up. And while doing so, they still inform themselves, read and watch relevant content. And this is where you can shine as a trustworthy ‘news anchor!’ 

Who are the customers of real estate these days, you may wonder? Internet-savvy people are surfing for the new buzzwords: content for real estate agents and content for real estate marketing, and rightfully so. They are looking for reliable, informative, educational, premium content. In short, the real estate target audiences are people interested in expanding their investment portfolio with real estate despite present housing market setbacks.  

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Information is power in real estate.

couple real estate agent visiting house for sale

You must cater to their yearning for genuine information and supply them with unique content. For this reason, real estate content ideas and social media content for realtors are in high demand nowadays. People pay extra fees to access such content. Where else could they acquire tips for outstanding investment opportunities, such as the hottest markets for investors in 2022? Furthermore, they would never learn about money-making warehouses without premium content. And this is only a tiny piece of the more fantastic puzzle.

In a nutshell, demand for content has always been there. You must be on top of your game to provide it. Pay for it if you must! In the worst-case scenario, your articles and videos won’t convert leads into actual buyers at once. Still, you can engage a broader real estate audience and boost your brand awareness.

Targeting your real estate audience

market segmentation target audience

First, you must decide who your real estate customers are and whether you wish to expand your real estate marketing demographics. Are they from your immediate area? Are they from another city? What are their ages? It would be best to enquire whether they are first-time property purchasers. Ask them if they work for the military! Or have they relocated with a particular company? 

Consider inventing a cunning marketing method to enlarge your present clientele! Your target audience does not have to be an exclusive real estate marketing demographic. Yet, it would be best if you compiled relevant content for each group. 

There comes a stepping stone in every realtor’s career when they wish to specialize in a given real estate demographic or, in other words, niche. Suppose targeting a particular real estate niche fascinates you. In that case, study your target audience and their housing expectations, and provide them with premium content!

How can you benefit from a real estate audience maximiser?

two excited roomates reading

Once your content is up and running, you can resort to the so-called real estate audience maximiser. It’s a valuable online marketing tool for realtors currently available only in Australia. Pey per click Facebook and Google ads virtually function similarly. Suppose users have accessed your property listings. 

These apps target those who have searched for similar properties in and around your neighborhood in the last sixty days. It doesn’t consider their actual location. But it reminds them of the property they were interested in by posting your listing on websites they visited and on their social media profiles.

The real estate audience maximizer will feature listed homes to prospective buyers on some of their beloved websites and social media platforms, such as Facebook and Instagram. Did you know that it can increase your listing’s traffic by 82 percent? All in all, ads featuring your property for sale will appear on hundreds of websites in various settings.

Real estate content ideas for beginners and the advanced

blogging idea laptop teacup pen

Your real estate career shouldn’t start by creating premium content your online followers would typically pay extra to access. Still, it’s imperative that your real estate marketing content is authentic and has informative value. And for that, you’ll need to double-check your sources and news.  

How to share your listings on numerous platforms innovatively?

Try walking in your customers’ shoes! Imagine what your customers would sell and buy! For this purpose, your property listings should be up-to-date, revealing relevant information on home features. You can also take advantage of the REA Directory listings! Use recently taken photos and hi-res video footage to spice up your content! 

You must share your listings and content on your real estate agent profile and social network accounts. In addition, you can upload the content on your YouTube channel. Thus your clients can access, like it, and leave a comment anytime. Or, they can watch it long after you sell the property to form a general opinion about your skills. 

Expert realtors can experiment with virtual staging since Covid reshaped the homebuyer-realtor relationship. Why wouldn’t you go one step further and market your home via live streaming? As you can see, there are a plethora of exciting ways to communicate your listings with the outside world. However, make sure your content is trustworthy and brings something new to the table!

Producing blog entries is a testament to your expertise.

blogging concept ideas computer

Blogging and vlogging are exceptional milestones in content creation for real estate marketing. We don’t have to remind you of the countless advantages of starting a real estate blog, do we? Undoubtedly, blog entries on diverse topics constitute an unfailing content source for real estate agents.

You can display your know-how, experience, and expertise regarding every aspect of the housing market by blogging. Consequently, your professional online journal will offer you splendid real estate content ideas. For starters, examine the previous year’s local and national housing market trends. Why don’t you write about a booming interest in green homes or eco-friendly building materials? The more premium content you create, the more niches you can target.

With a well-structured personal website or online journal, you can target the most promising real estate blog niches covering a large spectrum of real estate marketing demographics. You won’t need any real estate audience maximizer once your blog and vlog career are up and running! Why is that? Because ideally, by that time, your real estate agent’s content has been generating enough online traffic. Moreover, it increased your lead quota to such an extent that you won’t need to pay for any artificial booster.

What content do homebuyers search for?

visiting coffee shop

No one expects you to become an omniscient writer and expert on every real estate-related subject overnight. We recommend that you think in local terms first. So, your top objective should be presenting the actual neighborhood in which you sell properties in as much detail as possible. The area within an approximately 20-mile radius will suffice.

Why should you bother? Because neighborhood ‘round-up’ is an indispensable marketing tool regarding social media content for realtors. Homebuyers will consider purchasing a home based on articles, blog entries, and video material you post on social media. And they require helpful information on the given area. 

Think in terms of compiling a veritable documentary!

What else would be a more authentic way to present your neighborhood than giving voice to its residents? So grab top-notch equipment and record their experiences and stories they have to share about living there. Make a field trip to the local school and showcase the pros and cons of attending the facility! 

Then visit local businesses, from coffee shops to big corporates, and interview the owners and employees! Record their opinions on local business opportunities on tape, notes, and video recording. Additionally, it would be best to cover the must-see places and outstanding outdoor and open-air activities your area can boast. 

Such exquisite material comes the closest to the most credible first-hand experience. And homebuyers will indeed appreciate the original stories you tell. Now, they can imagine living in the home you sold them. 

How can you achieve a breakthrough in content exposure?

linking entities monotone

An excellent way to engage your content consumers is to ask them thought-provoking questions. People love sharing their views on their neighborhood, its best locations, and region-specific business opportunities. The more comments you receive, the wider exposure your real estate content will gain on social media. 

Social media content for realtors shouldn’t be something abstract and far-fetched. On the contrary, premium content should feature and discuss recurrent issues of regular people’s lives and struggles. 

So here is our ultimate key to opening the secrets of content for real estate marketing. Once you get your Twitter, Facebook, LinkedIn, and Instagram readers hooked, they will return for more. For this purpose, post new material regularly, even daily! Link your content to each of your online profiles! And finally, start looking for online or offline outlets with a vast readership, such as local or national newspapers and forums, to publish your content for real estate agents!

About your content writing style

have a good mood pleasant

We’re living in sensitive times. Many can and will take offense to even the tiniest ambiguous thing you write about. So, be precautious about your diction! Tone down your radical views, and express your thoughts politely and elegantly! Show restraint regarding your political opinions, which is another delicate issue. At the same time, your content should be easy-to-digest and straight to the point. Before posting it, have your content for realtors proofread.


Though many dismiss their practicality, online and offline content is far from dead. Prospective clients, investors, professionals, and regular folks are fascinated with housing trends and inventory, market progress, and prices. You can’t lay the foundations of your real estate empire without putting together genuine content for real estate marketing first. 

Our recommendation for content for real estate agents is to start at the basics. Cover every facet of your neighborhood in which you’re selling first. By all means, there are some particularly delicate issues realtors don’t fancy talking about much. 

Post, publish and share the original material on various social media. Thus, you can address the inquiries of and engage a broader real estate target audience. In addition, you’re on the right path to establishing your reputation as an undisputable local real estate authority.

Do you agree that premium content for real estate agents is essential? What are your suggestions regarding social media content for realtors? The discussion is on, and we’re happy to hear your ideas! Please share your opinion in the comment section below! And don’t forget to share this article with your friends on social media!


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