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Last updated: May 21, 2021 • Real Estate Market

How Real Estate Agents Can Utilize Houzz

Houzz is a social platform designed to bring home owners together with home professionals in a unique, visual way. While the platform was initially intended for the use of architects and interior designers, real estate agents have tapped into Houzz with extraordinary success. Real estate agents can harness the network of Houzz to potential home buyers by inspiring creativity and inspiration in their listings through the Houzz Ideabooks.

Houzz uses “Ideabooks” as a way for home professionals and home owners to share ideas related to your home. An ideabook is where current and prospective home owners will find and store ideas through projects, themes, categories, and locations.

At the core of a solid ideabook is a wealth of high-quality photos, which will attract people to your page. Consider hiring an interior stager and professional photographer when taking photos of a listing for a Houzz ideabook.

You can upload multiple images into a single ideabook, making it a practical way to showcase each listing. When uploading a photo to ideabooks, Houzz will ask what is most liked about that particular photo. Real estate agents can utilize this as a way to describe the listing’s unique features relative to the photograph.

Houzz Pro Tip: In addition to describing the space, add what style the house falls under (i.e Victorian, Modern, Contemporary). This allows prospective home owners to search and find their preferred style.

You can also set a location to each ideabook, making it easy for people in the listing’s area – or potential home buyers looking to move to that area – to find you.
Lastly, as in any social media platform, it’s crucial to stay active on the Houzz community. Reach out to interior designers, stagers, architects, and prospective home buyers regularly to build your Houzz presence and increase your profile’s page rank. Collaborating on ideabooks and commenting on photos are two great ways to stay active on these communities.


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