As a real estate agent, it’s no secret that marketing is the key to good sales numbers. You’re not just selling real estate; you’re selling yourself. How you are perceived as a professional is the most important, most crucial and most notable aspect of your job. Regardless which region you live in, what type of real estate you sell or what you do in your free time, any and all real estate professionals will do well to remember one truth: without marketing, you’re dead in the water.
There are a lot of tools that you can use to hone your marketing approach to a razor's edge. Some realtors prefer to use conventional advertising. These realtors print signs, rent billboards and hire marketing agencies to get their name and business approach out in the open, usually with good results. Even in the digital age, these real estate professionals tend to do quite well for themselves!
Other real estate professionals and real estate brokerages focus on digital marketing, purchasing ad space on social media platforms, search engine result pages and various other web pages. Although this type of marketing can be a bit more difficult to master than its conventional counterpart, it’s undeniably a very effective way to market yourself in the real estate business.
Regardless of which type of marketing you prefer to use, there’s one very important ingredient that you don’t want to leave out when mixing up a big batch of success. What is that ingredient, you ask? Your bio! This aspect of your professional presentation can make all the difference, often determining whether or not you’ll achieve the level of success that you hope to achieve.
This brings us to the subject of today’s article. In it, we’ll be exploring the broad, beautiful world of real estate agent bios. We’ll talk about what they are, what they should look like, how to write one and much, much more. There’s a wealth of information to explore, but we’re going to take it one thing at a time. Let’s get started!
Real estate agent bios: what are they?
First up, let’s talk about what exactly constitutes a real estate agent bio. Real estate agent bios are, in a few words, a short description of a realtor. Generally speaking, these are written by the real estate agent in question, but this task is sometimes given to a professional content writer to achieve that added level of professionalism and flair. For a busy real estate agent, a task like this might simply be incompatible with your schedule!
In marketing, real estate agent bios serve a number of purposes. First, they help clients get an idea as to who you are and what you can offer them in your capacity as a real estate agent. This is one of the most tangible benefits of having a good bio as a real estate agent; if your bio is well-written and compelling, you can expect clients to mention it as their reason for choosing you.
Bios are also useful when it comes to finding new employment. With a good bio, you can direct potential employers to a concise and winning description of your professional achievements, complete with a description of your personal passions and hobbies. During the hiring process, a good real estate agent bio can make all the difference in determining whether you get your dream job or not.
A good real estate agent bio can do even more than what we previously mentioned. In fact, it can even help you network by winning over fellow professionals. When these individuals see your bio on a real estate directory, online ad or other forms of marketing medium, they’re all the more likely to ring you up and add you to their real estate agent rolodex. Given how important networking is as a real estate agent, the importance of this cannot be understated!
What does a good bio look like in real estate?
Now that you know a little more about the nature of real estate agent bios, it’s time to get a little bit more specific. In this section, we’ll be talking about what a good real estate bio looks like. First, we’ll discuss the technical details that determine whether or not your bio is up to snuff, then we’ll provide you with some examples demonstrating in visual terms what a good bio looks like in real estate. Let’s get started!
How to write a good bio as a real estate agent
When it comes to writing a good bio as a real estate agent, there are a number of things to keep in mind. Writing an effective bio will require mastery of a diverse and well-rounded skill set, but don’t worry; with a bit of work, you can master the necessary skills easily. So, what should you remember when writing your real estate agent bio and what skills will you need to do it effectively? Let’s find out.
First of all, you’ll need to strive to be as grammatically correct as possible, while also using impeccable spelling and grammar. This might not sound too difficult, but writing a bio that is both grammatically correct and spelled correctly is a lot harder than many people think. If you’re going to pull it off, you’re going to need to use the utmost care and precision. Take your time and don’t rush it; you will want to do this right.
Next, be sure to be as concise and descriptive as possible. As we discussed in our article on how to write a killer bio in the real estate business, the trick here is to be as concise as possible while still sharing as much relevant information as you can. You don’t want to tell your whole life story, just the parts of it that are likely to make people consider you a good option to sell their home or help them buy real estate.
The next thing you’ll want to do is include any and all professional certifications and work experience you might have, regardless of whether or not it’s in the field of real estate. Remember, the primary purpose of your real estate agent’s bio is to convince clients that you’re qualified and able to serve their best interests. The best way to do this is to show your previous work in and out of the field, especially if you specialize in a niche real estate submarket.
Finally, do your best to include some mention of the things that make you… well, you. Hobbies and passions are great, as are details about your family and friends. As a real estate agent, you’re not just selling real estate, you’re selling yourself. Sharing some personal details will help humanize you and help you stand out from the crowd!
An example of a good real estate agent bio
With these basic concepts now firmly under your belt, it’s time to take a look at what a real estate agent’s bio might look like. Below, you’ll find a fictional example of a real estate agent bio that follows all of the principles outlined above, while retaining an organic and relaxed tone. If you do it right, your bio should look something like this:
Shelley Tinkleton is a skilled, professional real estate agent that has served the city of Dearborn, MI for over a decade. In her many years of experience, she has helped hundreds of home owners and sellers achieve their real estate goals. With her help, your real estate transaction will be a walk in the park!
Over the course of her illustrious career, Shelley has been awarded a number of certifications and professional accolades for her outstanding work and unmatched effectiveness in her role. Among these distinctions are the 2018 Real Estate Agent of the Year Award, the National Prize for Outstanding Merit in Real Estate and, of course, her Michigan Real Estate Agent’s License.
Shelley hasn’t always been a real estate agent; in fact, her skill set includes accounting, market analysis and financial management! After spending six years studying at the University of Michigan, Shelley graduated at the top of her class with a Masters Degree in corporate management. After receiving her degree, Shelley went on to work as a financial consultant for companies such as Bank of America, Google and Forbes.
When she isn’t selling real estate, Shelley enjoys spending time with her son Jared and husband Mark. She’s also got a knack for cooking, a skill that she readily uses to attract hungry passers-by when holding open houses. Whether she’s on the job or relaxing at home with her family, one thing is for sure: Shelley will always be there for you!
Of course, your bio doesn’t have to be a rigid word-for-word copy of this one. It can be longer, or it can be shorter; the important thing is that it presents you in the best possible light. The whole point of a bio such as this is to sell the idea of you as a real estate agent. Convince the client that you’re the man or woman for the job and the battle is already halfway over!
Outsourcing your real estate agent bio
As we mentioned previously, writing a bio as a real estate agent is no simple task. It takes time, it takes careful planning and it takes a lot of repeated rewriting. If you do it in a way that’s hasty or careless, you’ll likely be doing yourself a disservice; if you take too long to write it, you might never get it done. For real estate agents on a busy schedule, this might seem like quite the predicament; luckily, there’s a solution.
In cases such as these, you might want to outsource the authorship of your bio to a content writer or real estate marketing firm. There are plenty of excellent options on the market, but the most important thing is choosing one that has the tools and information necessary to give your bio the added edge that such a text must have in order to be effective. Even if you do everything right, you’re more likely to get the best possible results if you choose a firm such as RealEstateAgent.com.
When you contract the services of a company like this, you’ll be gaining access to a team of marketing experts with the tools to really give your bio that added edge. These marketing experts will optimize your bio for search engines, tailor it until it’s the perfect length, make sure that all of your qualifications are adequately emphasized and more. If you’re looking for a bio that really shines, this is how to get it!
In terms of pricing, these services are more affordable than you might think; in fact, you can probably have your bio written for less money than you spend on coffee in a month! Considering the fantastic benefits that a good bio will help you gain, we’d say that it’s more than worth the minimal cost involved. After all, every client gained means an additional commission; your shiny new bio will pay for itself in no time!
Another benefit of hiring a us to write your bio for you is the ease with which you’ll obtain your completed bio. All you have to do is send in your qualifications and a bit of information about yourself and voila; in as little as one week, you’ll have your finished bio! No hassle, no endless rewrites and proofreading. It’s as simple as 1-2-3!
With all this said, it’s clear to see why real estate bios are as important as they are. Hopefully, this article has given you some insight in how you can write yours, or at the very least, how to optimize the one you currently have. What’s more, we also hope to hear from you if you decide that you want your bio written by our professional, efficient and friendly premium content team. Regardless of which option you choose, we wish you the very best of luck for the future!