Definition of "Persistency"

Pat Lins real estate agent
Pat Lins, Real Estate Agent Coldwell Banker Residential Real Estate - St Petersburg NE

Percentage of life insurance or other insurance policies remaining in force; percentage of policies that have not lapsed. The higher the percentage, the greater the persistency. Since it is an important measure of a company's retention of its life insurance business, most companies extend every effort to increase persistency.

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