Cold Call (cold Canvassing)

Definition of "Cold call (cold canvassing)"

Cheree Graham real estate agent

Written by

Cheree Grahamelite badge icon

Keller Williams Realty at The Parks

Call on a prospective insurance buyer without a prior appointment. Many salespeople find this exercise the most threatening in their career development. Some observers attribute the substantial failure rate among new agents to their repugnance to cold calls.

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