Cold Call (cold Canvassing)


Definition of "Cold call (cold canvassing)"

Kristina ODonnell real estate agent
Kristina ODonnell, Real Estate Agent Weichert Realtors - Collegeville

Call on a prospective insurance buyer without a prior appointment. Many salespeople find this exercise the most threatening in their career development. Some observers attribute the substantial failure rate among new agents to their repugnance to cold calls.

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