Definition of "Direct writer"

Johnny Smith real estate agent

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Keller Williams Realty

  1. property insurer that distributes its products through a direct selling system. Traditionally, insurers often were known as direct writers if they used either a direct selling system or an exclusive agency system for distribution. Increasingly, the term applies only to those using a direct selling system.
  2. reinsurer that deals directly with a CEDING COMPANY, without using a reinsurance broker.

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