Advertising, Insurance Company
Definition of "Advertising, insurance company"
Highly visible form of marketing communication with the public with these objectives: (1) encourage agents and brokers to sell insurance company products, (2) predispose customers to be receptive to sales calls, (3) enhance an insurance company's public image, (4) support introduction of new products, and (5) influence public and legislative opinions on issues of importance to the insurance industry. Product advertising describes particular products and why they would be beneficial. Institutional advertising describes the financial strength and the stability of a company. Depending on target market and size, company advertising may be national, local, or cooperative (a joint venture using both company and agency dollars).
Popular Insurance Terms
Approach in loss prevention placing emphasis on physical features of the workplace as a potential cause of injuries. For example, if a product is inherently dangerous in design or during ...
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Endorsements to life insurance policies that provide additional benefits or limit an insurance company's liability for payment of benefits under certain conditions. These include: Waiver of ...
Policy that combines life insurance coverage on two lives and pays policy proceeds on the second person's death with the accumulation potential of an underlying variable investment ...
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Status in which an insurance company holds funds of its insureds (the payment of premiums) in trust, and through an insuring agreement promises to make all benefit payments for which it has ...
Property coverage for a builder of ships until possession passes to the owners. Protects against pre-launch and post-launch perils. Coverage can be purchased on an all risks basis subject ...
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