google bot detected Cold Canvass | Real Estate Glossary |

Cold Canvass

Definition of "Cold canvass"

Donna Moy-Bruno
  ERA Key Realty Services

Sales approach where the salesperson approaches individuals or telephones them with no previous contact seeking a sale of some product or service. The cold canvass often produces the desired results, but it requires great persistence and mettle.

Related Real Estate Glossary terms

Related Real Estate FAQ