Answer for "Do real estate agents need a bio?"

Bob Lukaszek real estate agent
  Houlihan Lawrence

When it comes to the real estate market, for real estate professionals, it is evident that first impressions matter more than if your agent commission is 0%. No one gets to know your non-existent commission if you don’t wheel them in with an excellent real estate agent bio.

Did you know that over 70% of home buyers find their homes online? Before they contact the real estate agent for that property, they want to know their qualifications and background. A bio is of the utmost importance.

Why is a Real Estate Agent’s Bio Important?

Over two-thirds of the home buyers looking for their new home want to know that the real estate agent they will work with is qualified and can be trusted. The most important factor for home buyers is that their agent will have their best interests at heart. That means they will be able to negotiate the best price for the property, understand the market, and give good advice regarding the real estate market. A healthy track record of buying and selling homes is excellent for any real estate agent's resume. Without all of that, the prospect is unlikely to choose you as their representative in the real estate market.

While a resume is unlikely to grab the attention of any potential client, you can provide them with all the necessary information through a bio featured on your website. If you want to expand your portfolio and transform your website leads into clients, include a high-quality bio on your website, as many overlook this powerful tool. 

When prospective clients want to learn more about your expertise, they will look for your real estate bio on your website.


Need help from a real estate agent?

Buy Sell Rent

I agree to receive FREE real estate advice.

Are you a realtor and want to become a member?

Residential Rental Commercial

I agree to receive FREE real estate advice.

For experienced real estate agents, a well-written real estate bio is one of the best marketing tools. The best thing about it is that, if you have any writing skills, it’s free to make and won’t use any of your marketing budgets. Through a well-written bio, you can promote yourself by sharing your experience. Tell prospective clients what you’ve done so far, how many real estate transactions you’ve been a part of, your community involvement, and any other ways you ensure that your clients are excited about having worked with you. 

At the end of your real estate bio, you should underline why you are the best choice for their real estate venture and why your phone number is the only one they need. 

What Should a Real Estate Bio Include?

The most important thing regarding real estate bios is honesty. Being honest is vital because if you can’t deliver on your promises, it won’t be long before they figure it out. The damage a false real estate bio can do to you and your business is astronomical, especially if you live in a small community. Word of mouth is the most trusted marketing tool after all.

Your real estate bio should be easy to read, engaging, provide the correct information (sharing your holiday information or car brand won’t interest anyone), and make a connection with your potential clients. Make it engaging and informative at the same time while also including what makes you different from other real estate agents. Tell your story as this makes it easier for people to relate to you, but it doesn’t need to be long. A few sentences should do it as long as they include the information necessary. Those reading it should get an idea of what you are like as a real estate agent, get to know you better, and decide if you can help them with their home hunt or not. New real estate agents can use a bio and reap the benefits with limited experience.

As a real estate bio may very well be the first thing a new client reads about you, it can make or break your leads. The most professional and successful real estate agent can lose clients due to a poorly written bio so use specific services for your bio if you’re unsure of your writing skills. When in doubt, ask for help, and help shall come your way.


Have a question or comment? We're here to help.


*** Your email address will remain confidential.

Related Real Estate Questions


Related Real Estate Glossary Terms