If you’ve ever been in a middle-American suburb, chances are you’ve seen an open house. With a sign standing proud in the front yard, these homes are opened for any and all prospective home buyers to walk through, inspect and assess. For real estate agents, these open houses present a valuable opportunity to gather leads, increase engagement from potential buyers and build rapport with their clientele.
While most open houses you’re likely to come across are hosted by real estate agents, you may be wondering whether or not anyone else can host an open house. Can a seller host an open house too? Or are open houses strictly the business of real estate agents and realtors? The answer to this question might surprise you!
That’s right; you can host your own open house without the help of a real estate agent! Real estate agents may be the usual suspects when it comes to hosting open houses, but a little known fact is that you can actually put one on yourself. With some careful planning and preparation, you can completely circumvent the need for a realtor or real estate agent!
The first step towards hosting your own open house is preparing the property for display. In order to make sure that your open house makes the best impression possible, you’ll want to clean and organize the place, doing your best to make sure everything is in tip-top shape. If there’s any damage to the property, either repair it yourself or hire a professional, so as to avoid any negative attention from potential buyers.
Now that that’s out of the way, you’re going to need to advertise the open house. There’s no consensus on the best way to advertise an open house, but generally speaking you should use a mix of conventional and online advertising. This will allow you to effectively target a wide range of age and financial demographics, helping you to gather the best possible crowd of potential buyers.
Finally, you’ll need to host the open house. Hosting an open house is rather simple, all things considered; the tricky part is planning and preparing for it. Once the day arrives, simply arrive at the house a bit early and make sure everything is in order, then open the doors and greet arriving spectators in a warm and friendly manner. If all goes to plan, you might just have an eager homebuyer by the end of the day!