If you’re a real estate agent, chances are you’ve hosted or would like to host an open house. Open houses are a great way to simultaneously build rapport with your clientele, generate leads and sell homes, all in one fell swoop. Hosting an open house can be a bit of a tricky business, but there’s another question to answer: what’s the best way to advertise an open house?
When you’ve got an open house planned, the first step towards making it a reality is to advertise it. In order for an open house to be successful, people have to know it’s happening. Otherwise you’ll be holding it for no one besides yourself and the odd passerby! This brings us to the question at hand: what’s the best way to advertise one such event?
When it comes to advertising an open house, you’ve generally got two options: old school advertising and newer alternatives. Both have their own distinct advantages and disadvantages, so we recommend you use both. It’s important to note here that there aren’t any wrong answers to this question, so feel free to experiment and explore!
First off, let’s look at the conventional, tried and true methods. Print advertising is highly effective when advertising open houses, netting you a great deal of local exposure and attention. If you’re marketing to middle aged/elderly demographics, this method is proven to result in high engagement and excellent results.
Alternatively, online advertising is increasingly becoming more and more effective, as a larger percentage of homebuyers are online than have ever been before. Additionally, most online advertising tools include functionality that will enable you to target the demographics most likely to follow through on buying a home. Use this to your advantage!
For best results, we recommend that you diversify your marketing strategy to include both conventional and cutting edge marketing tools. Using this approach will allow you to effectively target any and all demographics that may end up purchasing the property on display. While it isn’t guaranteed to sell the home you’re displaying, it raises your chances significantly!
If you are new to the real estate game and are still unsure about the most effective way to advertise an open house, we recommend that you find a real estate agent with more experience than you and ask for their advice. This will provide you with valuable insight into the real estate business, and may even secure a lifelong friendship!