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Direct Placement


Definition of "Direct placement"

Michael Beninato
  RE/MAX ALLIANCE GROUP

Security sold by the issuer of the security directly to the purchasing financial institution without the inclusion of the investment banker in this process. Insurance companies are frequent purchasers of securities in this way. Only the largest firms with the highest credit ratings are able to issue these types of securities. The issuer avoids the uncertainty of the market through these private negotiations



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