Where Do Real Estate Agents Spend Their Advertising Dollars?

Definition of "Where do real estate agents spend their advertising dollars?"

Nina  Malatesta, Associate Broker real estate agent

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Nina Malatesta, Associate Brokerelite badge icon

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If you’ve been in the real estate game for any amount of time, you’ve probably heard one particular saying: you’re not selling real estate, you’re selling you. This isn’t true literally speaking, but in terms of how the market actually works it’s quite applicable. In order to be successful as a real estate agent, you need to convince your clients that you are capable of selling their home, regardless of whether or not you actually have the numbers to back you up. 

Of course, you’ll want to be able to sell homes effectively if you want your reputation to remain intact. Having the skills to back up your marketing efforts is incredibly important; regardless how good your marketing is, no one will hire you if word gets out that you’re bad at your job. Make sure that everything you say about yourself in your ads is true! 

Now, if your skills as a real estate agent are up to snuff, it’s time to think about marketing. If you don’t have the experience to know what this game is all about, then you may be wondering how real estate agents spend their real estate dollars. What is the best investment of your time and money, according to the pros? That’s what we’re here to tell you today! 

Types of real estate marketing 

The best and in fact only question to ask here is “what are the tools real estate agents use to market themselves?” If you’re interested in presenting the best possible image to the public, you’re going to need to know these tools like the back of your hand, including the implicit cost as well as their pros and cons. So how do real estate agents spend their marketing dollars, and how should you spend yours? Let’s find out! 

Digital marketing 

Considering the fact that we’re living in the digital age, it’s no surprise that digital marketing is the order of the day for most real estate agents and brokers. This category includes everything from pay-per-click ads from search engines to social media advertising on popular digital gathering places. 

For the most part, this type of advertising offers excellent performance for the money that it costs. While you may not see instant return on investment, your image and perception among the public are proven to increase when competently making use of digital advertising. If you want to be successful, this should definitely be in your wheelhouse! 

Conventional marketing 

While younger and more technologically savvy real estate agents may favor digital marketing, there’s no doubt about the fact that the old ways are just as effective as the new ones, albeit a bit more expensive. Using marketing that takes the form of print advertisement, billboards, flyers and other common conventional forms of marketing, you can reliably gain clients and rapport. 

One of the most pronounced benefits of using conventional marketing to spread the word about your services is the fact that it will cause many clients to perceive you as a brick and mortar business. There’s a certain unquantifiable but no less real phenomenon that makes buyers and sellers look more favorably upon those who market themselves using traditional means. Be sure to use this to your advantage! 

If you’re willing to go the extra mile, you can even hire a company such as REA.com to produce some premium content for your bio and other marketing materials. With this added level of professionalism, you can count on a glut of new clients and a vastly improved perception among clients and colleagues alike! 


Now that we’ve discussed some of the ins and outs of marketing in real estate, we hope we’ve given you some idea of how to best make use of your advertising budget. Marketing is no simple task, but with the right insights it can be made a lot easier. If you’re looking for more info, find a real estate agent in your area who has more experience than you; we’re sure they’d be happy to help! 

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