Insurance company program in which the beneficiary of an insurance policy is encouraged to leave the death proceeds in an account on deposit with the insurance company instead of receiving a lump sum payment. If the beneficiary elects to participate in the RAS, a bank account is established in the beneficiary's name and the beneficiary will receive a personalized checkbook. The RAS provides the insurer with a vehicle to retain assets to invest as well as a means to cross-sell additional insurance products to the beneficiary.
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