The Exclusive Right to Sell Listing is a type of Listing where the Listing Broker/Agent wins his/her commission even if he/she wasn’t directly responsible for the sale.
Let’s paint a scenario:
Say home seller John Smith wants to put his Beach House on the market. He decides to ask for the services of big-time broker Bob Taylor because Bob has all the best clients on the coast. Having such a great reputation on that community, with such an established clientele, Broker Bob can ask Home Seller John for an Exclusive Right to Sell agreement where even if another agent – or Home Seller John himself! – makes the sale, Bob still gets his commission.
“Why would Home Seller John agree to that?”, you ask.
Well, keep in mind that influence is everything in the real estate business. Having Broker Bob’s “brand” on the property listing brings a sort of gravitas and awareness that helps to sell the house even if the final offer isn’t directly proposed by a Broker Bob client. Think of it as a license to use the Broker’s name to create a buzz about your property. The Broker deserves compensation for that even if he doesn’t bring the winning offer himself, right?
So that is why the Exclusive Right to Sell Listing exists: to make sure the prestige of a real estate Broker or Agent is fairly recognized as an asset to the property.
Exclusive Right to Sell Listings are not to be confused with Exclusive Agency Listings. Check our Glossary Terms for other types of Listings such as Net Listings, Open Listings, and Multiple Listings.
And remember: Listings are agreements between Home Sellers and Brokers, so no side can force the other a specific kind of Listing. Don't hesitate to find the right real estate agent for you in our Real Estate Agent Directory.