Market Segmentation

Definition of "Market segmentation"

Ingrid Wittmann real estate agent
Ingrid Wittmann, Real Estate Agent Realty Group of Southwest Florida

Process of defining submarkets within an overall market. Market segmentation is the process of defining the suitability of a submarket for a specific property. For example, a new home development with one-acre plots would appeal to families earning over $100,000 per year.

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