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Market Segmentation


Definition of "Market segmentation"

Elizabeth Sachero-Perez
  Berkshire Hathaway Home Services Penfer Realty

Process of defining submarkets within an overall market. Market segmentation is the process of defining the suitability of a submarket for a specific property. For example, a new home development with one-acre plots would appeal to families earning over $100,000 per year.



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