Market Segmentation

Definition of "Market segmentation"

Lisa Harmon  real estate agent
Lisa Harmon Homeward Realestate

Process of defining submarkets within an overall market. Market segmentation is the process of defining the suitability of a submarket for a specific property. For example, a new home development with one-acre plots would appeal to families earning over $100,000 per year.

Have a question or comment? We're here to help.

*** Your email address will remain confidential.

Search Real Estate Terms

Popular Real Estate Terms

Popular Real Estate FAQ