Today’s real estate agents in Austin know that if they want to stay in the game, they must employ the latest technology available. Why? Primarily because most of their clients are technologically savvy. Just like any sales job, it’s vital to not only understand your customer base, but also speak their language. In the world of real estate, that language is leaning towards how customers perform searches, with more than half stating that searching online was step number one whether they were buying or selling. Homebuyers are no longer simply using their laptop or desktop computers to merely search. In fact, last year more than 40% of all homebuyers used either a mobile site or app to search for homes, while 21% of mobile searchers claimed they found and eventually purchased their home via a mobile app. Chances are You Already Use Technology If technology scares you or somewhat overwhelms you, there’s a bright side. It’s likely you already have all the tools you need even if you’re not actively using technology in your business. Nearly all real estate agents in Austin, Texas have smartphones, and almost half of them are iPhones. In the meantime, 90% of all realtors interact on social media and use it in their personal lives today. Nonetheless, several real estate agents hardly scratch the surface of what these tools can offer in terms of potential business, only using their iPhones to place calls or check email. Fortunately, there are many experts and resources available to help an Austin real estate agent make good use of the technology that presently exists along with strengthening their online presence. Agents Must Stay Competitive in the Field In the end, it’s not just clients who are implementing technology. Whether you realize it or not, your fellow real estate agents in Austin, Texas are taking full advantage of it as well. Several younger agents are now entering the market who were raised on social media and mobile technology. More importantly, these so-called younger agents know how to effectively use and truly believe in these innovative tools, with 70% claiming that they view their familiarity with today’s technology as an instant competitive edge over veteran real estate agents. Whether this is true or not, one thing is certain: If experienced real estate agents want to succeed and compete in the game, they’ll have to stay on top of the ever-changing logistics of technology.
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Keller Williams Realty Lake Travis
As a real estate professional in Texas for over 20 years, Annette has extensive experience in sales, leasing, and ...